Ever since Vanity Wagon ushered in the journey of clean and conscious beauty in 2018, this digital sanctuary (www.vanitywagon.in) has stood as India's pioneer and largest marketplace, dedicated to the conscious consumer, offering a curated array of sustainable beauty and wellness products. Today, we commemorate this extraordinary path that witnessed a series of innovative and persistent steps of Vanity Wagon which played a pivotal role in the rise of clean beauty.

Inception and Founders’ Vision

The founding duo of Naina and Prateek Ruhail have established Vanity Wagon as the manifestation of their enduring dedication to the ethos of clean beauty. Naina, with her passion for skincare and makeup, and Prateek, with his sharp business-focussed intellect, united to create a clean beauty ecosystem that responds to a profound need: safe, natural, and ethical beauty alternatives. Their dream came to fruition in the form of Vanity Wagon.

Launch and Soaring Success

Vanity Wagon was launched in September 2018 and then with sheer hard work and dedication, the seeds of perseverance began to reap as it sailed in December 2020 and the founder's mission was rewarded with appraise The seed round that December 2020 was led by Agility Ventures and attracted $250k was a milestone and the beginning of a new journey. Followed by the funding rounds of October 2021 and October 2022, Venture Catalysts and Inflection Point Ventures contributed $1 million, and the proceeds of Lotus Herbals and Agility Venture Partners were $2 million. Vanity Wagon’s Mobile App saw its first light in March 2022. Subsequently, the launch of kiosks at Select Citywalk Mall and Pacific Mall in Delhi and Nexus Elante Mall in Chandigarh have marked the expansion into the offline market as well.

Emergence and Expanding Horizons

The introduction of The Vanity Wagon, although small initially, occurred in the presence of an expanding culture of conscious consumers. The number of products started from a few but quickly expanded to over 300 premium brands including. The successful venture not only kindled but also magnified the impact to change the face of beauty and wellness industry.

Building Trust Through Transparency

The essence and the whole thought process behind Vanity Wagon is clearly represented in the transparency of our brand. With proper picking and the thorough information provided, the brand tries to create an environment which supports the empowerment of the consumer in his choices and helps in building trust and authenticity in the community. In a world of greenwashing, Vanity Wagon holds to the value of transparency against colored ornaments which tell dirty lies. Vanity Wagon is aware of the non-stop change of the tastes of its demanding customers, and, thus, it expands the range of services which it offers to cover the whole scope of beauty and wellness products. It is not just a market, it is rather a journey towards natural skincare, haircare necessities and makeup and well being products all with the values of sustainability and responsibility.

Collaborations and Community Engagement

Vanity wagon has signature products- but their commitment to community goes beyond just products. The long term groundwork of collaboration with practitioners, influencers, and wellness promoters translates into a concept where a sphere of knowledge and values intersect. Vanity wagon isn't just about adding on to your cart. Experts advices, free delivery, quality promises and loyalty reward program are the ways we shift the paradigm of shopping ethically.

Awards and Recognition

The efforts of Vanity Wagon to ensure the safe and sustainable beauty products have inspired appreciation from various media outlets. The platform has won several awards and recognition, which further reinforces the value of hard work. This is as good as it gets as they prove that there are always fruits in the labor. Thus, endorsement of such a noteworthy element culminates in the recognition of Vanity Wagon as a reliable option that has ethical consumers in mind. We recieved the prestigious Best Omni Channel - Health, Beauty, and Wellness at ‘IREC D2C 2023 Awards'. Founder Naina Ruhail was among BW World’s ‘Wellbeing 40 Under 40 Award’ winners, and Prateek Ruhail, among Times of Startup India’s ‘Entrepreneur 40 under 40’ awardees.

As we commemorate these five awesome years, Vanity Wagon becomes not only a marketplace but also an illustration of the transformation. We have been on a wonderful trip, but there is still a long way to go. However, the future will be more responsible for a further impact, and will also continue to influence the conscious decision making for a better world. Thank you for making this incredible journey possible. Together, we are remodeling the image of beauty and wellness, step by step.