What is Clean Beauty?

Green living may sound easily comprehended but there is a lot to it that we still do not understand and one such part is clean beauty. Well, you may not resonate with its need but that doesn’t falsify the wrong that human mankind is making to the planet and their own health. We have sensitized ourselves towards sustainable fashion to save the harm, then why not our skincare and beauty?

In simple language, clean means not dirty and that’s exactly what defines the concept even in the beauty industry. Clean beauty from a broad view is the concept and implementation of ‘relying on eco-friendly products that are made with safe and non-toxic ingredients and processed without causing any harm or negative effects in the immediate environment and/or living beings.’

Clean beauty is not just the luxury that we must indulge in but also a need that we must take into consideration. Let each day be Earth day while we make non-toxic choices for our own good.

Why clean products?

  • Clean beauty products are made with better, potent and safe-to-use ingredients, that treat the skin gently and deliver better results that last longer. These ingredients are great considering the absence of chemicals and toxins.
  • These products are great for sensitive skin as they are milder in nature but still more efficient than promising counterparts.
  • Clean products ensure better health as they are free of harmful chemicals which lead to skin concerns such as redness, contact dermatitis, ill effects on organs et cetera.

Are clean beauty products supposed to be 100% natural, organic or green?

Well, that’s a lot to ask form a single product and there are several products that may fall in either category but not all; thus, failing the technical requirements to achieve the clean label if that was so. Clean beauty products are not supposed to be all-natural, organic or green.

With the advent of scientific discoveries and sustainable formulation processes, one may use a product that may have some form of man-made or altered ingredient but is still safe and equally effective. So, all the beauty products are not required to match the specific parameters of natural, organic and sustainable products in order to be clean. If a product is a preservative and toxin-free plus safe to be used, it can pass and earn the ‘clean’ mark.

Does that mean all the clean products are full of preservatives, artificial fragrances, and synthetic ingredients?

Well, yes, if those artificial perfumes, preservatives, and synthetic ingredients are not harmful and free of toxins. Your beauty products may have these ingredients to an extent, if not all and it still would be clean.

Clean beauty has to necessarily be just safe and toxin-free; not natural, vegan, or organic. The secret of spotting a product and selecting its category lies in the ingredient list. Learning about the ingredients that go in your chosen formula is extremely important in order to know what  you are choosing to treat your skin, hair, and body with. 

Is there an easy way to know more about the product?

Absolutely! Understanding the baffled consumer behavior, Vanity Wagon makes sure it labels all its products in a perfect manner. It keeps everything transparent; from ingredients and labels of the products to reviews by the users.

How do you know whether or not you’re being cheated? What is greenwashing?

We all have had moments of confusion before buying that green-labeled product thinking it will help us in replacement of the toxic, chemical-laden products sitting on our shelves. But how honest is the person assisting you?

Greenwashing, a marketing gimmick, is a concept where a brand and brand representative makes the consumer believe that a product is natural and safe to use. These false expectations placed in you are a well-thought-of practice to push and increase sales. Rather than delivering natural and better formulas, the established companies resort to such tactics to continue to lead in the market.

How to stay safe & avoid investing in the wrong brand/products?

Learning about the brand, transparency rate, reviews of its products, certification, and especially product ingredients is the only way to be sure of what you’re buying. We recommend you rely on certifications by international and worthy authorities and institutions such as ECOCERT, PETA and USDA.

Tough to comprehend? Rely on our cheat sheet and absolutely avoid the following ingredients at ALL costs.

The following list of ingredients is just a few things that go in your shower gels, bathing bars, face wash, creams, shampoo and other everyday products that we use. These ingredients have been linked with and known to cause a multitude of skin and health ailments and are best avoided.

  1. Parabens
  2. Synthetic or artificial fragrances
  3. SLS or Sodium Laureth Sulphate
  4. DEA or Diethanolamine
  5. Phthalates
  6. Triclosan
  7. BHA or Butylated hydroxyanisole
  8. Polyethylene (PEGs)

It is to note that not all-natural, organic or green products are clean and vice versa. Also, clean beauty is just a concept under the wide green lifestyle umbrella that is trending and being learned by the users for good. While you will take time to get the hang of scrutinizing the products sitting on your beauty shelf, we recommend you try well-authenticated and safe products from VANITY WAGON.


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