d'you in my defence, Barrier Building Skin Food

MRP is inclusive of Taxes

DESCRIPTION
in my defence is your new knight-in-shining armour that will DEFEND your skin barrier with its patented 5 ceramide complex. It’s the first of its kind ceramide product in the market that uses 1% pure ceramides (20X higher than industry standard) along with your skin’s essential lipids (cholesterol and fatty acids) in the molar ratio of 3:1:1. This molar ratio is the proportion of the lipids naturally present in your skin, and research has shown that when ceramides are combined with other lipids in this ratio (3:1:1):
- The penetration of ceramides into the skin barrier recovery is enhanced, and
- There is accelerated recovery of the skin barrier.
Thus, IMD (as we like to call it) is formulated to mimic your skin’s natural barrier (in the 3:1:1 ratio) such that it fortifies your barrier from within making it stronger, more resilient and better equipped to protect itself on its own.
IMD is an extremely lightweight, fast-absorbing, and creamy lipid-building complex that feels like second skin. Whether oily, dry or sensitive - IMD will leave your skin feeling instantly calm, moisturised, nourished, soft, supple and healed over time. No matter the weather conditions, IMD will work year-round to give you healthy and resilient skin.

HOW TO USE
in my defence works on its own or in combination with ANY of your existing products. If using alongwith Hustle or any other actives, use in my defence as the last step in your night time routine, or as the second last step before sunscreen in your morning routine.
Use about 2 pumps of in my defence during hot & humid months and use about 3-4 pumps during the cold & dry months.
IMD can be suitably and safely used twice each day by EVERY age group, gender and skin type (dry, oily, sensitive, combination, dehydrated, and acne prone skin).
IMD is also great to be used as soothing skin food on your neck, décolletage (shoulder blades) and hands.

BENEFITS/ FEATURES
Defends against skin barrier damage: The skin barrier is like a brick wall. The bricks in the wall are the skin cells, while the mortar is the lipid matrix (made up of ceramides, cholesterol and fatty acids). Due to factors like aging, lifestyle stress, sun exposure, and climatic conditions, this brick & mortar barrier tends to loosen. When the skin cells in the barrier aren’t tightly held together with the lipid matrix, it leads to a damaged skin barrier with cracks and gaps in your skin. When your skin barrier is damaged, you lose water and moisture from your skin, and external pathogens and bacteria can easily attack your skin. What IMD does is - seeps into your skin barrier and replenishes the lipid matrix so your skin cells stay tight and intact together defending against any moisture loss and external irritants. IMD’s formulation has 5 Ceramides (in 1% pure concentration being Ceramide NP, Ceramide NS, Ceramide AS, Ceramide AP, Ceramide EOP), Fatty Acids (Stearic Acid, Arachidic Acid, Palmitic Acid, and Oleic Acid) (in 0.33%) and Cholesterol (in 0.33%) in the molar ratio of 3:1:1 that together help fortify the skin barrier by replenishing the cellular lipids. With continued usage, the barrier becomes more resilient, giving you smooth, supple skin.
Defends against water loss: Acai Berry Sterol is a rare and rich molecule that is excellent at reducing the skin’s Trans Epidermal Water Loss. Acai Berry Sterols (1%) combined with Phytosphingosine (a naturally occurring lipid in the skin barrier) and Panthenol that are water-binding agents - the skin stays deeply hydrated and supple. This combination helps in restoring any water loss from the skin, and in keeping the skin feeling very soft, supple and well nourished.
Defends against inflammation and irritation: A powerful blend of calming and anti-inflammatory agents – Purslane Extract (40%), Bisabolol (0.5%), Allantoin, Turmeric Root Extract and Moringa Seed Oil – work together to promote wound healing and soothe itchiness, irritation and redness. Upon application, you can expect irritated skin to calm down.

INGREDIENTS
Portulaca Oleracea Extract, Water, Glycerin, Dicaprylyl Carbonate, Butylene Glycol, 1,2-hexanediol, Dipropylene Glycol, Betaine, Euterpe Oleracea Sterols, Ceramide NP, Ceramide NS, Ceramide AS, Ceramide AP, Ceramide EOP, (-)-alpha-bisabolol, Cetearyl Olivate, Sorbitan Olivate, Panthenol, Allantoin, V inyl Dimethicone, Hydrogenated Lecithin, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Cholesterol, Stearic Acid, Glyceryl Stearate, Eclipta Prostrata Extract, , Phytosphingosine,, Curcuma Longa (Turmeric) Root Extract, Xanthan Gum, Melia Azadirachta Leaf Extract, Sorbitan Isostearate, Disodium EDTA, Sodium Hyaluronate, Melia Azadirachta Flower Extract, Moringa Oleifera Seed Oil, Arachidic Acid, Melia Azadirachta Bark Extract, Corallina Officinalis Extract, Ocimum Sanctum Leaf Extract, Palmitic Acid, Tocopherol, Pantolactone, Oleic Acid, Ethylhexylglycerin, Fragrance (0.03ml)

SHELF LIFE
45444
COUNTRY OF ORIGIN
Republic of Korea

NAME OF MFG
Brunch Beauty Private Limited

ADDRESS OF MFG
FL-310, Gulshan Aptt., Mulla A Hamid Raod, Panvel, Raigarh, Maharashtra-410206